Category: goal setting

2016 Planning Worksheet

Hi everyone,

More of, Less Of Goal Setting worksheetThis week I’m working on my 2016 planning using an old method I learned somewhere along the way. It’s called “More Of, Less Of, Different”. I thought I’d make you a little worksheet so you’ll have a good resource to use as well. I’ve added it as an 8X10 PDF file so you can print it out easily. Here is what it looks like. Let me describe each section briefly.

More Of: The more of category is the section where you list the things or activities you want more of in 2016. I generally look back at 2015 and ask the question, “what went well in 2015 that I want to make sure happens even more in 2016”

Less Of: The less of category is the section where you list the things or activities you want less of in 2016. I look back on 2015 and ask the question, “what happened in 2015 that I want to happen less (or not at all) in 2016?”

Different: The different category is the section where I list what things that worked okay, but should be done differently. I look back on 2015 and ask the question, “what worked okay in 2015 that could work better in 2016 if we did it differently?”

HH Goal: The High-Hard Goal section is where I list my big aspiration for 2016. The phrase “high hard goal” comes from the book Bold by Peter Diamandis the famous creator of the Ansari X Prize. It’s a book that really inspired my in 2015. The HH Goal is where I ask myself, “if there was one thing I could imagine that would really be a break-through, what would it be?”

What’s my outcome? Here’s how I used this tool to plan my 2016. I won’t bore you with the details related to each concept, but I have specific plans and details for each of these.

More Of: Partners and products. I’m excited about launching several private label brands in 2016 – and several new product lines. You’ll hear more about these over the next few months.

Less Of: Teaching and online classes. I’ve decided that I’m going to limit my online classes (just sticking to the few that I’ve already committed to). I’m also going to limit my public speaking to just truly exceptional (and fun) events that Cinnamon and I can enjoy together.

Different: I’m going to focus on team building, hiring, and partnership development.

High Hard Goal: I’m going to try to push for a 7 figure year (revenue exceeding 1 million) for our core business Liberty Jane/Pixie Faire and a 7 figure year for Sew Powerful as well.

I hope you have an amazing 2016!










A Big Enough Why

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Goal setting: a big enough why. I took this picture while we were on our 20th anniversary get away at Monterey

I have a quick and simple question for you today…

Here’s the context: I have the joy of knowing a lot of successful online marketers and sellers. Hearing their stories is always a blast! This week we’re on vacation in Northern California and Cinnamon and I went to dinner with a husband and wife team that is very successful at selling on Amazon. We also brought someone who wants to learn that business and eventually make a career change. So toward the end of the dinner the successful online seller says,

“To succeed at this you need to think hard about why you are doing it. If you have a big enough ‘why’ then you’ll have the drive to stick with it and become successful. If you don’t have a big enough why, then you’ll try it and stop when it gets hard.”

Wow. That’s some powerful advice.

So my question for you is: Do you have a big enough why?

Your 2015 business goals will be achievable if you have a big enough why.

When we started our online business in 2008 we wanted to make extra money. That was an okay “why” at first. But after a few years of Cinnamon running the business while I was at work everyday, we realized our little business could eventually allow me to retire from my 9-5 job. So for the last several years that was our “why”. We dreamed, planned, and worked with that goal in mind. As I write this I’ve been officially “unemployable” for 11 months and 28 days. I retired from my 9-5 career on January 1, 2014 and our little business made that possible. This year has been amazing, fun, and like a year-long vacation. We traveled to Africa in support of our charity project, and took the kids on fun smaller vacations to places like Santa Cruz.

Now it’s time for us to think about our ‘why’ again and dream a bigger dream. We have several very big “whys” that we are starting to focus upon – and as they become seated more deeply in our hearts and minds, our motivation to press forward will take another big leap forward.

I’d love to hear about your “why” – feel free to leave a comment below and share about what motivates you to build and grow your online business.

Creating Powerful Goals For 2015 – A Product Stacking Worksheet

Hi everyone,

In this week’s video I walk you through a worksheet designed to help you brainstorm your 2015 product sales goals. I’ve also included the worksheet below as a PDF file so you can download it and print it out.

Finally, if you’d like my personal help implementing these things – considering jumping into our January Craft Business Academy course! You can learn more about it here.


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I’d love to know what you think – is this worksheet helpful? What goals do you have for 2015?

How To Start Your Freedom Business While Avoiding Assumed Requirements

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Hi everybody,

In this week’s video I explain what “assumed requirements” are – and how to overcome them so you can start your freedom (online) business today!

Plus – I’ve got the full transcript saved as a little PDF booklet file for ya – almost like a little booklet. I hope you enjoy it. But please note – it’s a transcript of the video so it’s not necessarily the smoothest of writing.


Ps. I’d love to hear your perspective – tell me what you think – are you battling against any assumed requirements that are stopping you from starting or growing your online business?

Pps. I’d be super grateful if you’d pin the booklet or the video to Pinterest! Thanks in advance!


Pricing Principle #4 – Align Pricing & Business Goals

cover 11This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. See theprior post, #1#2, and #3 here.

Pricing Principle #4 – You’ve Got To Align Pricing & Business Goals.

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]

Why a few pennies matter

You probably like Subway, (the sandwich shop), right? The founder has some advice for you.

His name is Fred Deluca, and his advice might surprise you. He’s a true entreprenuer, and started out very humbly at just 17. He opened the sandwich shop as a way to earn money for college. So he knows something about being where you’re at. Being at the kitchen table, hoping and dreaming about growing a business. His advice…

“Earn A Few Pennies First”

Pennies? Earn pennies? I know, right?! His advice seems sort of funny, but here is his point. He says to start with the goal of just making a few pennies. And as you set that simple goal, and raise the ante, you develop a goal oriented approach to your business growth. Incrementally improving over time to bigger and bigger goals, but never stressing yourself out with a crazy goal. Just take the next simple step. Then build from there.

As Joe Vitale says,

It’s easier to make dollars if you’ve made pennies first.

It’s easier to make hundreds after you’ve made a few dollars.

It’s easier to make thousands if you’ve made hundreds.

Get the idea? Don’t stress. Just build on your successes and strive to make the next logical step. Napoleon Hill once wrote,

“A goal is a dream with a deadline”


Note: Fred Deluca is the cofounder of Subway, and author of, ‘Start Small, Finish Big’.