Category: Newsletter

Adding Rituals To Increase Sales

Hi everyone,

In March of this year we started publishing our weekly newsletter with a commitment to doing it as a trial for 3-months to see how it would go. We are so grateful that many of you have tuned in regularly to learn about sales and marketing.

Today we are announcing a format change. We will continue doing the weekly newsletter but it is going to be morphed into a weekly video! From now on – We’ll be doing a short, practical, educational video each week. I hope you enjoy them. Let me know what you think about this first one – leave a comment below. Do you think adding rituals can help you improve your sales?


More Professional Help To Revamp Your Etsy Shop


Hi everyone,

This week I’m not making a newsletter (in my old school format) and instead I made you a nice collection of little graphics. I’d be thrilled if you’d pin them onto Pinterest for me! Our topic this week continues to be YOUR Etsy Shop Revamp! Yes – You Can! I’ve got five five-dollar resources for you from Well – a few require additional printing costs, but they are minimal. There isn’t ANY reason you can’t implement these ideas. And if you do they will radically upgrade your Etsy work. Let’s dive in…

Project #1 Brand Overhaul. As you know I think your brand is the most important element of your online business – so our first suggestion is to start with a brand overhaul by NJFerris.

Brand OverhaulProject #2 Facebook Fanpage. Next I’d recommend you get choiceconcepts to set you up with a wonderful Facebook Fanpage and use it as the primary way you chat with your prospects and customers.

Facebook Page done for youProject #3 – Beautiful Business Cards. Next I’d suggest you get trendy business cards made – you can include them in each package you send out from your Etsy shop!

business cardsProject #4 Beautiful Packaging Flyers. Now that you’ve got a great brand, a Facebook Fanpage, and business cards – we can move onto two more items that will really make your Etsy items stand out when people get them delivered. First, you can include an awesome retro-styled packaging flyer. Have it say something funny, kind, or meaningful. The packaging slip in your Etsy items should ROCK! And you can make that happen easily with a nicely designed packaging flyer.

retro packaging flyers

Project #5 Custom Wrapping Paper. My last recommendation is that you create custom wrapping paper. Yes you can do that easily! Simply have Pop Pop make your design – and then upload it to to complete your order! This could be used inside your Etsy package, or as traditional wrapping paper on the outside of your Etsy packages. Use it to create surprise and delight!

Wrapping PaperBonus Project #6 Etsy Power. If you haven’t picked up a copy of Etsy Power yet – be sure to snag a copy before the .99 cent promotional pricing goes away. And… a huge thank you to everyone that got a copy this last week – you helped make it a #1 bestseller on Amazon in the Home-Based Business category!

etsy power ad

Professional Help To Revamp Your Etsy Store

Screen Shot 2014-07-14 at 4.08.56 PMHi everyone, The newsletter is online. If you’d like to print a 1-page version simply click here. I’ve also included the full text below.

In this week’s newsletter I share a list of high quality (and very inexpensive) helpers that can assist you in turning your Etsy Shop into a powerful sales platform. I hope you enjoy it!

– – – – – – – – – – –

We recently sent an Etsy survey to over 1,400 of you – Over 95% of respondents said,

“Yes – I’d like help with Etsy – if it’s simple to understand and implement.”

So let’s talk about using low-cost professional help using a site I love –! On Fiverr people will do (almost) anything for $5. You might think – seriously that can’t be real!? But I’m here to tell you – Yes – it is!

People on Fiverr are (usually) excellent and frequently you’ll be thrilled with the outcome. (Sometimes you get a dud, but if you search for the top rated sellers – you’ll probably be very happy).

Don’t think of Fiverr like a “one-and-done” cheap labor pool. Think of it like a classifieds board where you can find and then cultivate working relationships with professionals that can help enhance and strengthen your work. You really can create a virtual team using these wonderfully talented people!

I have had fiverr “workers” that I’ve repeatedly used for five years – and they are now a predictable, faithful, familiar part of how I get things accomplished. Spend the time to find and cultivate relationships with quality Fiverr professionals and in a few months you’ll look back and be very happy you did!

Let’s look at a collection of Etsy related activities and Fiverr professionals that can help you get the job done!

Create A Logo

Does your logo look home-made? Although Etsy is a marketplace for hand-made and craft items, you need a logo that looks really legit! If your logo has been a bit of an embarrassment – get it redone!

There are lots of top ranked logo designers on Etsy – for example srishet123 is rated very highly. Use him!

Upgrade Your Etsy Site Branding

Your brand is the most important part of your online persona – and there is no barrier to having a beautiful refresh done.

For a beautiful 5-piece Etsy banner set visit: SissyFrissys on Fiverr 

etsy power adGet It On Amazon Today!


Upgrade Your Etsy Listing SEO

Search Engine Optimization (or listing your products in a way that makes Search Engines happy) is a key part of traffic and sales success.

Do you need an Etsy SEO Pro to help you list your items? Visit Cuteasbuttonsby on Fiverr for immediate help!

Get Professional Product Descriptions

Your product descriptions are incredibly important if you want to “close the sale”. A Good product description sells the benefits of the item, touches on the relevant features, and leaves the reader excited about the potential of owning the new product.

If you need help with a wonderfully worded Etsy product description visit Arlissa on Fiverr.

Get A Professional Photographer

Most online ecommerce sellers will tell you that the “product shot” is incredibly important to the sales process. But most rookie online sellers will say, “I don’t have an expensive camera and a good lens, so I can’t compete”.

Not anymore! You can hire a professional photographer to take your product listings for you! Visit rockinphotogrob

Get Professional Photo Editing

Want to take your own product shots but have a Photoshop expert clean them up for you? Sometimes pictures and lighting just won’t cooperate – a Photoshop whiz is needed!

You’re in luck – Sachin81 is one of the Top Rated Sellers on Etsy and will do product shot related fix ups. Visit him on Fiverr at Sachin81. Have him remove unwanted background elements, make the background nice and white, get the picture’s sharpness and contract upgraded – the list is endless.

Get A Professionally Written Bio

It is very hard to write about yourself (for most modest people). But your “About Me” biographical information needs to be super good and interesting to engage with prospective buyers. In fact, your “origin story” is one of the key aspects of creating a powerful brand.

You can get a beautifully written bio done by a professional by using nystrele on Fiverr. He is a Top rated seller on the site!

Get Etsy Power!

In Etsy Power we reveal an important collection of 12 principles for helping you take your Etsy sales higher! Get it today!


Jason & Cinnamon




A Beginner’s Guide To Marketing With Hashtags

Hi everyone, The newsletter is online. If you’d like to print a 1-page version simply click here. I’ve also included an expanded edition below.

A Beginner's Guide To Marketing With Hashtags

Hashtags seem to be everywhere these days. They have become a mainstream part of the culture, but lots of people are still trying to understand exactly what they are, how you use them, and why they exist. As a marketer you might be left wondering –

“How am I supposed to use hashtags for my business? – and should I invest the time to figure it out?”

Let’s start at the very beginning and then review everything you need to know to get up to speed on this topic.

According to Wikipedia:

A hashtag is a word or an unspaced phrase prefixed with the number sign (#). It is a form of metadata tag…Words in messages on microblogging and social networking services such as Twitter, Facebook, Google+ or Instagram may be tagged by putting “#” before them.

 What’s all that mean?

 Hashtags are the card catalog system of the 21st century – a method for tagging and then searching for topics

– Jason Miles

 Although hashtags are usually viewed through the specific social media platform you’re used on, most commonly Twitter and Instagram, they can also be viewed in a consolidated way via a third party viewer tool.

Exercise: Look At A Hashtag Viewer

The best way to begin to understand how hashtags work is to go look at them through an easy to use viewer tool. A viewer tool will allow you to see the big picture. You can look up any hashtag and see how it is being used.

I personally like statigram – recently renamed It’s free and easy to use. To give it a whirl simply go to iconosquare and look for the search box in the top right corner.

Screen Shot 2014-07-07 at 4.13.56 PM

Simply type in a hashtag you’re curious about and look at the results. For example, type in “Pixiefaire” or “libertyjaneclothing”. Now try your brand, name, or other names you’re interested in. What you’re seeing is referred to as “User Generated Content” or UGC. Here is what we see when we type in pixiefaire:

Screen Shot 2014-07-07 at 3.56.43 PM

Can You Do Marketing With Hashtags?

Now that you know what a hashtag is and how to look at them. The next question is – can you can use hashtags for sales and marketing purposes? Yes! And that is the real powerful part about them. How do you do it? Let’s look at a simple hashtag marketing plan that you can implement without too much technical expertise.

A Hashtag Marketing Plan: Let’s outline a basic hashtag marketing plan. Here are the steps:

 Step #1 – Claim Your Hashtag & Promote It

The first and most obvious step is to begin using a hashtag in association with your work. You simply “claim it” by using it. There is no formal process and no one can truly own a hashtag. It can be your company name, your product name, a slogan, or just about anything else you want to use. Just realize anyone can use it – so don’t try to use a hashtag someone else has already taken. We started promoting the #pixiefaire hashtag by including a new widget box on our homepage that encouraged people to use #pixiefaire. Here is what that looks like:

Screen Shot 2014-07-07 at 12.53.55 PM

To generate enthusiasm and support you should begin including the hashtag(s) in your product listings, on your website, in your “about me” information, in your newsletters, and everywhere else your customers, fans, and followers might find it. The success of your hashtag promotion efforts will be directly tied to your brand power and influence. Strong brands will get significant engagement. Unknown brands will get very little engagement. But the good news is that even a few enthusiastic fans can make a big difference – so starting small is okay!

Step #2 – Track & Evaluate Usage

Use a free viewer tool, like to track and evaluate how your followers are using the hashtags you promote. You might be surprised to find a new level of community involvement in a fun and easy way. If it’s going well – work to take it to the next level. We were nicely surprised by how people started using the hashtag – and so we expanded it! You created an “inspiration” page that had a much larget collection of images. We talked about that in our newsletter and on our Facebook page. The full page looks like this:

Screen Shot 2014-07-07 at 1.17.44 PM

Step #3 – Thank & Engage Your Hashtag Users

Since most hashtags are used on Twitter and Instagram – you’ll want to get an account on each of those platforms. Then simply like, comment, or retweet the posts that include your hashtag(s). When you thank and acknowledge people for using your hashtag you reinforce the user behavior and join their conversation online. I’ll be honest, we need to get better at this step, (that’s one of our goals).

Step #4 – Add UGC Into The Sales Process

There are various ways to include the User Generated Content. We took the next step by including our product information on the images being displayed – the product image pops up as you scroll over the image. You can go see how it works on our inspiration page – you’ll see something like this:

Screen Shot 2014-07-07 at 5.33.14 PM

When you can include your community’s hashtag’ed content into your product listings then you’ve got some exciting stuff happening. This will become a common practice over the next few years – and it’s something every online seller should begin to understand and explore. I wouldn’t be surprised if sites like Amazon, Etsy, and eBay begin to offer these types of integration strategies. There are free tools available with limited functionality that you can use to get the UGC displayed on your site – and even website themes that are now starting to have this type of basic functionality built in.

The only tool we’ve found that allows you to integrate UCG into the product level sales process is Readypulse. [Full disclosure – I’m honored to serve as an Advisor to them and we couldn’t do what we’re doing on without them]. We are seeing exciting results and as we continue to learn new things about UGC I’ll continue to write about the journey. There are still lots of unanswered questions in our minds about how to do all of this, but it’s fun to begin to see it all come together.

Regardless of whether you use Readypulse, or another tool, or even create your own customer code – getting UGC onto your product pages is a HUGE ecommerce trend that is only going to get more and more common – and I’d imagine it will even become expected by customers.


Hashtags are not going away anytime soon. In fact, they’re just getting started as part of society. So the sooner you begin learning how to integrate them into your marketing the better! Take the first step on your hashtag marketing journey today. You’ll be well on your way to engaging with customers and fans in an exciting new way.

Do You Have A Question About Hashtags?

Leave a comment and tell us what you think – or ask a question about hashtags!

Jason & Cinnamon

Etsy Power Survey Results


Hi everyone,

The newsletter is online and this week it’s a special 27 page report outlining the Etsy Power Survey results! We hope you enjoy it. survey cover

Click Here To Get The Full Report

Jason & Cinnamon

P.S. last week I told you about my new book project Income Power and I’m excited to let you know that this week, (from the 23rd to the 29th), you can get it for just .99 cents and also get another 19 ebooks completely free! Yeah, it’s an amazing offer that I hope you take advantage of – simply visit the book bundle on Amazon here.



Get My New Book Plus 19 More For Just 99 Cents!

(Limited time offer through June 29th)

Screen Shot 2014-06-23 at 11.11.36 PM


Etsy Power, The Survey

Hi Everyone,

This week we’re mixing it up a bit and instead of me writing the newsletter – I thought I’d ask YOU to write the newsletter. The topic? Etsy! To participate simply fill out the survey and hit, “Finish Survey” button. Then (to enter the book giveaway) leave a comment on this blog post saying you completed it. I’ll choose one participant and send them a paperback copy of Instagram Power! I’ll post the results next week!

The Heart Of A Business Lion

Hi everyone,

The newsletter is online. If you’d like to print a 1-page version simply click here. I’ve also included the Screen Shot 2014-06-02 at 9.24.28 PMfull edition below.

*     *     *     *     *

Yesterday I was asked to share business lessons with aspiring seamstresses in Lusaka Zambia as part of a week of sewing & tailoring training we’ve organized with a local community group.The twenty enthusiastic students hadn’t ever used a sewing machine before. They had no computer skills or computers. No Internet access. As a group they had four sewing machines – four donated from BabyLock (thanks BabyLock) but one of those didn’t work because we didn’t have the right adapter.

They also had one very old treadle machine, (that still worked nicely).
What they did have was a strong desire to improve the quality of their life, provide for their children, and work together to learn new skills. They had enthusiasm, joy, and friendship.

Where Do You Start?

As you might guess – I wasn’t sure exactly how to help them. They have none of the advantages of aspiring entrepreneurs in the U.S. or other first world societies. I felt like my “bag of tricks” was useless. eBay auctions? No. Online selling? No. Email marketing? No. Social media? No.

I was going to have to get much more primal – and go all the way back to the beginning. I decided to share lessons that every successful entrepreneur knows.

6-Steps To Being A Successful Business Woman (or man)

As you might guess we started our time of sharing with our own personal story. The story of us needed more money to pay our bills. The story of Cinnamon being good at making doll clothes. The story of us wondering if that could be a business. The story of our first sale. The story of us working together to build Liberty Jane Clothing. Then I told them that we had learned six lessons that we wanted to share – as well as a list of three challenges that they’d have to learn to overcome.

Screen Shot 2014-06-01 at 7.39.18 PM

Looking At The King Of The Jungle In Zambia

Step #1 – Perseverance, (never giving up)
I told them that most ideas don’t work. The job of the entrepreneur is to learn from every failure and to continue to try new approaches until they discover the things that do work. Sadly most entrepreneurs give up before they find success, but those that have perseverance will embrace the struggle and learn to find success.

Principle #2 – Optimism
I shared with them that friends and family will call you crazy. That I have a relative that questions the soundness of our business every time we talk about it. If I listened to that family member I would have given up a long time ago. But optimism means I believe for the best – even when things are hard.

Principle #3 – A Learning Attitude
We discussed the importance of having a learning attitude and taking advantage of every opportunity to get trained on the aspects of a sewing business. I told them that a sewing business is not just about sewing – it’s also about sales and marketing. So there are lots of lessons to learn in several areas.

Principle #4 – Goal Setting
I highly recommended that each of them write down a personal financial goal. We discussed how goal setting shapes your actions and gives you a way to hold yourself accountable.

Principle #5 – Striving For Quality
I encouraged them to focus on quality in their work and to strive to learn new things that would allow them to master the different aspects of a sewing business.

Principle #6 – Building A Brand
We explained how a reputation in the marketplace turns into a brand over time – and how a brand is the most important thing a seamstress can develop.

3 Challenges Entrepreneurs Have To Overcome
We also encouraged them to prepare to encounter several very hard obstacles. Including,

Challenge #1 – Failure Is Normal
We discussed the fact that most of the time an entrepreneur is trying to make something work – that doesn’t work. Products fail. Companies’ fail, ideas fail. Failure is totally normal. Entrepreneurs keep exploring until they finds success.

Challenge #2 – Competition Is Normal
When an entrepreneur finds success you can be sure that others will quickly copy the idea. That’s normal. Don’t hate them, be mad at them, or try to stop them. Simply realize they are trying to succeed too – and they see the value in your ideas..

Challenge #3 – Small Steps Forward Are Normal
Most businesses grow very slowly – through hard work and little incremental improvements. Don’t expect fast growth. Plan for slow steady progress.

Do You Have A Question?
This newsletter is written for you! So feel free to submit a question today. Submit it here. We are honored to partner with you!

Jason & Cinnamon

Tell Your Story In My Next Book

Hi everyone,

The Newsletter Is Online – if you’d like a printable version simply click this link.

Screen Shot 2014-05-19 at 10.18.00 AMThis week we focus on how to tell your story – and I offer a special invitation to have your story included in my next book. I sincerely hope you take me up on the offer – that would be fun!

Ps. If you want to go deeper on this topic, we have a whole chapter with 10 steps to beefing up your brand in Craft Business Power. As it happens Amazon is running a promotion for that book right now – you can snag an ebook copy for .99 cents today – it goes up in price tomorrow. If you don’t have a Kindle you can still read it via the Kindle App for PC, MAC, Tablets, and Smartsphones.

Here is the full text as a blog post:

– – – – – – – – – – – – – – – – – – – – –

The Art Of Telling Your Story

In last week’s newsletter we looked at the work of David Ogilvy, the father of modern advertising methods. This week we’ll zero-in on one of his most compelling ideas and figure out how to apply it to a craft business. He said, (with a bit of tweaking from me so it applies to our industry),

“There isn’t any significant difference between the various brands of …cake mixes, whiskey, detergents, or doll clothes… The doll clothes maker who dedicates her advertising to building the most sharply defined personality for her brand will get the largest share of the market at the highest profit.”

 Your Story Well Told

So the question that comes to mind is how exactly do you create a “sharply defined personality” for your brand?

One of the simplest ways to infuse your brand with personality is to identify, clarify, and frequently communicate YOUR personal story.

When people bond with you – they bond with your brand

As craft sellers trying to stand out there are two tracks you can create that prospects can follow. Track one is your personal story. Track two is your businesses story or personality. If you’re just starting out – be sure to get your personal story documented properly. Get it well developed and treat it like the cornerstone of your brand.

Crafting your story can be a real struggle. You’ll feel unsure of yourself, uneasy about how you word things, question your motives, reconsider your phrases, and rework your drafts over and over. That’s okay. Keep at it. Continue to refine and clarify your story. Document it consistently in all the online sites you occupy.

2 Types Of Descriptor Statements

One way to do this is to have a powerful descriptor statement. That’s a statement that describes who you are and what you’re all about.

You want a short version of the statement, (4 or 5 sentences long) for use in situations that call for a brief statement.

You also want a longer descriptor statement (as long as you’d like) for use on your “About Me” pages and situations that call for a longer amount of content.

A descriptor statement is how people find out who you are, what you’re all about, and whether they can relate to you or not. Let’s look at our example of Cinnamon’s short descriptor statement.

Example: Cinnamon’s Short Story

Here is what we say about her on our websites:

Screen Shot 2014-05-19 at 8.19.03 AM

4 Types Of Credibility Indicators

When you tell your story you want to include your best credibility indicators. A credibility indicator is any type of fact that implies you are a credible expert or recognized seller in your field. There are lots of ways to get and then use credibility indicators. Creatively look for them as you work to build your personal brand.

One caution, saying, “I’ve sewn for 40 years” doesn’t convey credibility – yet lots of online seamstresses like that phrase. Lots of people sew badly their entire lives, so it’s not a good phrase to use.

#1 – Who You Learned From

Did you learn from someone special, or did someone special inspire you? Even including a phrase like, “I was inspired originally by the work of Bob Mackie” can have a powerful impact.

#2 – Who You Work For

Do you have a customer base made up of credible people? Even saying a phrase like, “I design for and sell to the doll collector community of Indianapolis” is a powerful statement because it provides context.

#3 – Who You Associate With

Cinnamon became the brand ambassador for Bernina because we entered her in a contest (that only had three other entrants) and she won. Sometimes good credibility indicators come along in very ordinary ways.

#4 – Who’s Featured Your Work

Has your work been featured by a prominent magazine, website, book, or TV Show? These are natural credibility indicators. Want that opportunity? …

Be Featured In My Next Book

In my next book, Internet Marketing Power, I’m going to feature work-from-home entrepreneurs. If you’d like to write your short descriptor statement (4 or 5 sentences long) and send it to me I’ll include it in the book. Or you can simply leave it as a comment on this blog post and indicate that you want to be included. The deadline to participate is June 15, 2014. After the book comes out you can begin saying, “I’ve been featured in the bestselling book, Internet Marketing Power”as one of your credibility indicators. Cool right?!

Tell Us What You Think!

What’s your opinion on this topic? Have you seen it done well, (or poorly), and want to share that example? Tell us what you think!

Jason & Cinnamon



If David Ogilvy Was Your Ad Man!

Hi everyone,Screen Shot 2014-05-12 at 7.13.19 PM

The Newsletter Is Online – if you’d like a printable version simply click this link

In this week’s Newsletter we look at 7 Principles from David Ogilvy – the Father of modern advertising – and we adapt them to doll clothes selling!

Here is the full text as a blog post:

The father of modern advertising is a guy named David Ogilvy. He wrote the book on the topic. He was the ad man for Rolls Royce, Dove soap, and many other iconic brands. He created Ogilvy & Mather an enormously successful advertising agency. He was brilliant at getting products launched, sold widely, and installed as the #1 brand in their category.

Could He Do It For You?

If Ogilvy were hired to be the ad man for your small business (we’ll assume you sell doll clothes) what would he say to you?

Here are a few quotes and actionable principles that we think you might hear him say. We’ve modified his original comments slightly to fit our topic, but other than that – these are his original sentiments.

In the modern world of doll clothes selling, it is useless to be creative unless you can also sell what you create.”

Principle #1 – Focus On Sales
David was laser-beam focused on the sales process and believed strongly in the power of advertising to make sales happen.

If it doesn’t sell – it isn’t creative.”

Principle #2 – Sales Equals Success
Lots of people can make creative products and advertisements, but if the sales results aren’t there, then the product is a dud.

There isn’t any significant difference between the various brands of …cake mixes, whiskey, detergents, or doll clothes… The doll clothes maker who dedicates her advertising to building the most sharply defined personality for her brand will get the largest share of the market at the highest profit.”

Principle #3 – Stand Out
The strongest brand wins. Spend your time and energy creating a powerful brand concept and constantly do things to reinforce it.

David Ogilvy - Confessions Of An Advertising Man

David Ogilvy – The Father of Advertising

Advertising is only evil when it advertises evil things.”

Principle #4 – Don’t Despise Advertising
Ogilvy didn’t consider advertising as an art or entertainment. He considered it a method of sharing information. If your product is good – people will appreciate hearing about it. You should never be shy or ashamed of boldly proclaiming the truth about your work.

The more informative your doll clothing listing,

the more persuasive it will be.”

Principle #5 – Include Details
You’d be surprised how many doll clothes sellers fail to list even the most basic facts about their items, let alone the nuances. Do you include all the relevant facts about your doll clothes in your listing – a money back guarantee, a biography about yourself, an FAQ, details about how to find and follow you on social media, etc?

If you ever have the good fortune to design a great doll outfit, you will soon see another person steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s work.”

Principle #6 – You’ll Be Copied
Don’t focus on your copiers; focus on the unfinished projects that you know will blow your customer’s minds. If you’re good people will copy – it’s unavoidable.

You have to decide what ‘image’ you want for your doll clothes brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.”

Principle #7 – Build Your Brand
Work to ensure that every sales event you create, every ad, every website, or blog post adds distinct and memorable element to your overall brand.

Doing It Yourself

David Ogilvy joined the ranks of the dearly departed in 1999, so you’re on your own when it comes to creating powerful advertising. But if you stick to these seven principles – you’ll be well on your way to nailing it. You can do it!

Do You Have A Question?
This newsletter is written for you! So feel free to submit a question today. Submit it here. We are honored to partner with you!

Jason & Cinnamon

Marketing With Engagement Devices

Hi everyone,

The Newsletter Is Online – if you’d like a printable version simply click this link140505 engagement devices

Here is the full text as a blog post:

Marketing With Engagement Devices

Most salespeople will tell you that one of the most difficult parts of the sales process is getting past people’s initial defenses.

We all have a powerful force field we can project quickly that shields us from unwanted sales attempts. It’s an interesting psychological super power we all develop.

Of course some customers immediately want what we have – and they know, like, and trust us, so selling to them is easy. But other people aren’t interested and are much harder to work with. How do you get them to consider your offer?

The Old-School Marketers’ Trick

Turns out marketers have been trying to solve this problem for a long-time. One easy (and ethical) technique they’ve discovered is the “engagement device”.

It is a device that gets prospects to engage with you or your offer. If done well it allows the prospect to learn about your product without getting defensive.

You can’t (and shouldn’t try to) sell stuff to people who don’t want it. But you can (and should) allow people to know about your product or service so they can decide if it’s right for them.

The Best Engagement Devices

There are a few engagement devices that work incredibly well because they not only get you into a conversation with the prospect; they also give you further insight into your prospects opinions, attitudes, and interests. It’s a win-win. When you know people’s opinion you can refine your product or service for them.

Let’s look at three examples of the best engagement tools and how to apply them to your situation.

#1 Online Polls – Doing an online poll as part of the sales process is an easy and fun engagement device. You can use for free and you don’t even need a website to use it.

If you read my special email last week, or visited you probably noticed I’m using several polls to collect people’s opinion about my newest ebook. I asked people to help me decide on the cover color, title and sub-title. Here is what one of the polls looked like: 

Screen Shot 2014-05-05 at 9.23.59 AM

I did this because 1.) I really needed the help to decide on the final choices 2.) I wondered what would be the most appealing to most people. 3.) I wanted a way to discuss my new book project in a way that was engaging.

#2 Comment Contests – You’ll also notice that I added a comment contest to the article with the polls. This had the extra benefit of getting people to share their opinion in writing and also explain their thinking in a more in-depth way. Offering a fun reward is also a nice way to boost participation.

#3 Surveys – Doing a survey of your existing or prospective customers gets them involved in the process in a fantastic way. You can use a site like for free.

How To Use These Methods

So at this point you might be thinking – I sell doll clothes on Etsy, how am I supposed to use engagement devices to help sell my items? The short answer is – use the engagement devices wherever you are communicating with prospects and customers.

Email: The best option is probably email marketing. Etsy allows you to collect email addresses via your “About” page, and they explain those details here.

Of course we’ve outlined our email marketing strategies previously in our Email Marketing Power ebook, (it’s just .99 cents on Amazon).

Social media: Facebook is another great way to use engagement devices. Of course we’ve always loved Youtube for contests. You could say a design contest is a form of a comment contest – and it is certainly an engagement device.

Blog: You can also use these types of tools on your blog. Don’t have one? Consider using,, or – all of them are free – and for some reason they all start with the letter “W”. I’m not sure why.

Bottomline – get people to join you in a conversation about your product today with engagement devices.

Do You Have A Question?

This newsletter is written for you! So feel free to submit a question today. Submit it here. We are honored to partner with you!

Jason & Cinnamon