cover 11This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. See theprior post, #1#2, and #3 here.

Pricing Principle #4 – You’ve Got To Align Pricing & Business Goals.

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]

10 Comments on Pricing Principle #4 – Align Pricing & Business Goals

  1. Jason, I enjoy reading your work. This article is really help.

    I caught this typo at the end, “Priorities your business goals and get very clear about what you’re trying to achieve.”
    I think you meant to type prioritize.

  2. Jason this is so encouraging to read. It puts you in the mindset that if your product is great then the pricing should reflect that. It is all about quality and having the confidence to market it as such. Thank you so much for all the info.

  3. I like all of the principles, they are helping me with my small business! Thanks Jason and Cinnamon!

  4. Jason, I am enjoying these ideas and you are giving me much to ponder. I am trying to begin my online business while simultaneously teaching sewing to refugee ladies, and am also in charge of the non profit I listed in the website above. I am signed up for the Design Academy as I love to learn new things. My focus this holiday season was to give all my profits to the Refugee Outreach Clothing Kids project and I was able to raise about $1500 thru sewing/embroidery work. Having specialized in aprons, baby items, and other personalized items, I am now ready to focus on unique doll clothing the next 2 months to develop my own boutique of beautiful items. Thanks for sharing all your thoughts. My background in marketing with IBM in the 1970s verifies so much of what you write. They used the Feature-function-Benefit strategy. In the experience as sewing teacher for the Refugee Ladies has really tested the issues around pricing. We get some of the fabrics donated but we pay the Artisans 70% of the selling price of each item. The rest must be used for thread etc. We are finding that the pricing is very difficult to set, especially since the craft fairs they sell out don’t allow us to charge what we need to pay the Artisans a fair amount for their work.
    They have an Etsy store and they are called We Made This (part of the African Community Center). It is so hard to price items you have spent so much time making isn’t it really?

    I create because I love to do it! I volunteer and share my love of creating because I am privileged to be able to work with such amazing women. They are my heroes.

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