goal setting: a big enough why

Goal setting: a big enough why. I took this picture while we were on our 20th anniversary get away at Monterey

I have a quick and simple question for you today…

Here’s the context: I have the joy of knowing a lot of successful online marketers and sellers. Hearing their stories is always a blast! This week we’re on vacation in Northern California and Cinnamon and I went to dinner with a husband and wife team that is very successful at selling on Amazon. We also brought someone who wants to learn that business and eventually make a career change. So toward the end of the dinner the successful online seller says,

“To succeed at this you need to think hard about why you are doing it. If you have a big enough ‘why’ then you’ll have the drive to stick with it and become successful. If you don’t have a big enough why, then you’ll try it and stop when it gets hard.”

Wow. That’s some powerful advice.

So my question for you is: Do you have a big enough why?

Your 2015 business goals will be achievable if you have a big enough why.

When we started our online business in 2008 we wanted to make extra money. That was an okay “why” at first. But after a few years of Cinnamon running the business while I was at work everyday, we realized our little business could eventually allow me to retire from my 9-5 job. So for the last several years that was our “why”. We dreamed, planned, and worked with that goal in mind. As I write this I’ve been officially “unemployable” for 11 months and 28 days. I retired from my 9-5 career on January 1, 2014 and our little business made that possible. This year has been amazing, fun, and like a year-long vacation. We traveled to Africa in support of our charity project, and took the kids on fun smaller vacations to places like Santa Cruz.

Now it’s time for us to think about our ‘why’ again and dream a bigger dream. We have several very big “whys” that we are starting to focus upon – and as they become seated more deeply in our hearts and minds, our motivation to press forward will take another big leap forward.

I’d love to hear about your “why” – feel free to leave a comment below and share about what motivates you to build and grow your online business.