Why a few pennies matter

You probably like Subway, (the sandwich shop), right? The founder has some advice for you.

His name is Fred Deluca, and his advice might surprise you. He’s a true entreprenuer, and started out very humbly at just 17. He opened the sandwich shop as a way to earn money for college. So he knows something about being where you’re at. Being at the kitchen table, hoping and dreaming about growing a business. His advice…

“Earn A Few Pennies First”

Pennies? Earn pennies? I know, right?! His advice seems sort of funny, but here is his point. He says to start with the goal of just making a few pennies. And as you set that simple goal, and raise the ante, you develop a goal oriented approach to your business growth. Incrementally improving over time to bigger and bigger goals, but never stressing yourself out with a crazy goal. Just take the next simple step. Then build from there.

As Joe Vitale says,

It’s easier to make dollars if you’ve made pennies first.

It’s easier to make hundreds after you’ve made a few dollars.

It’s easier to make thousands if you’ve made hundreds.

Get the idea? Don’t stress. Just build on your successes and strive to make the next logical step. Napoleon Hill once wrote,

“A goal is a dream with a deadline”

Note: Fred Deluca is the cofounder of Subway, and author of, ‘Start Small, Finish Big’.