Last night in our Etsy Intensives webinar with Nancy Alexander she shared SOOO much good content. I quickly realized that the replay will be very helpful for me (so I can go through it slowly, hit pause, and then implement the “hacks” (or tips) that she recommends. I’d encourage you to do the same thing.
My Reflections on The Etsy Intensives Webinar: While she was talking I tried my best to look at my Etsy shop – and evaluate what she was saying – and how I was (or wasn’t) doing compared to her recommendations. Here are five hacks (or tips) that stood out to me:
1. Etsy Search Engine Optimization:
Definition: How does Etsy serve results to people who are looking for items?
2. Etsy Keyword Usage:
Definition: Understand, review, and write your descriptions and related text information to use Keywords and Long-Tail Keywords (Keywords that have more than 3 words) effectively. When you do – your results will show it.
3. Etsy Search Bar Related Terms:
Definition: Etsy begins to reveal related searches as you type. Use this information to understand what people are searching for and how to organize your keyword strategy.
4. Etsy Shop Description Purpose:
Definition: Use the Shop Description and “About” Information to focus on bonding with the prospect. Work to ensure they 1) Know 2) Like 3) Trust … you and your work.
5. Etsy Shop Images:
Definition: Etsy recently added the “Info Image” that most sellers still haven’t used yet. Be sure to add your logo to the Shop Info image box and your personal (smiling face) to the Shop Owner image box. Etsy uses these in various places so it’s important to add them properly so you help Etsy help you.
Regardless of whether you sell a little or a lot on Etsy – I think it’s important you get these elements set up properly. As I mentioned previously, these were just my “in the moment” ‘ahas’ … as I watch the reply I’m sure I’ll get much more. Then as we go through the full course – we’ll learn even more.
I hope you enjoyed this special training session as much as I did.
Today we pick up the keys to our new main street store. We are freaking out a little – since this is the biggest business step our little company has ever taken. But it feels right – and this new leg of our journey is going to be an exciting one. I guess I’ve got a new blog topic!
In this post I’ll share the rationale and approach we’re taking to the new location.
Here are some pics of the space that we took last week:
Our Need For An Office
Our business started at our kitchen table in 2008. And over the years that has worked remarkably well even as we’ve gone from a two person operation to a larger team. Honestly – it does feel like a circus sometimes – we have 2 rooms in our house that are pretty much dedicated business spaces and our garage is filled to the brim. And of course we still use the kitchen table for our team meetings, (pretty much all day on Monday). But we were okay ‘as-is’ until a year ago – when we launched Pixie Packs. In the last year that effort has grown too big for a garage operation. It’s time for a real office.
We began looking for spaces about four months ago and started by narrowing the location down to the right city. We had 3 local towns to choose from – and although we debated each – we went with downtown Auburn since it’s the most convenient and the best of the 3 choices. We wished we lived closer to downtown Seattle (or San Francisco for that matter), or a few of the upscale cities east of Seattle, but we don’t. We live in small town America where the main street has a fair number of empty stores, little foot traffic, but still a very cute overall vibe. We knew we didn’t want to be in some gross business park, or a warehouse type location. We needed something more fun. When we saw the former “Love Travel” office we immediately liked the vibe it put off and could imagine our operation in it. We could imagine it feeling like a two story version of Britex (Cinnamon’s favorite store of all time).
Here’s a video Cinnamon did of one of our visits to the Britex Store:
But the funny part is – although we now have a main street store (that feels very weird to write btw) – we really need it for offices, storage, work-space, not the retail aspect. So we’ve decided to go with a 90% office, 10% retail approach. But we want that 10% to be mind-blowingly awesome to doll enthusiasts. We will be open to walk-in customers, and carry a very limited supply of items for sale, but the primary purpose of the space will be to support our business, which is 100% online. How will we do that?
We are going to create something that we’ve never seen before. Maybe you have – and if so – feel free to shoot us a message with some pictures or links. Our vision is for a mixed up version of…
A doll atelier (workshop) that has active “artistry” happening for visitors (and customers) to see. This will include doll clothes designing, fabric cutting, construction, photography, and shipping – everything we do every day – on display for people to see. Of course the design work will all be modern, not historical. So think Euro Libby, Tokyo Libby, Outback Libby, or Malibu Libby.
Imagine the color and fun activity of a candy store where the workers are making the candy for people to watch, except it’s doll clothes.
Layer on a high-tech Silicon Valley styled corporate office upstairs – with the marketers using their online skills to pay the bills.
Sprinkle in artist/employees downstairs focusing on the product at a level of artistry that makes Dior In Miniature proud. Like this:
At first we struggled over how to do the branding because our primary business focus is Pixie Faire, (now with over 1 million patterns downloaded). But then we got clarity on the issue. The store will be Liberty Jane in branding and overall presentation. It will be “doll couture – custom fitted fashions rare and beautiful.” That’s who we are. But we will also run both Pixie Faire and Sew Powerful from the location. They’ll be upstairs and less ‘on display’ visually.
If we can master the business model we are envisioning, then we believe we can begin opening retail locations in more fertile locations in the future as our online business continues to grow. Our online business under-writes this effort of course – and it is the main focus of our lives, but retail feels like our destiny. Auburn will (probably) always be our home base, but having additional stores in more mall-centric locations seems like a fun dream – if we can pull it off.
We are going to try something very different and launch a kickstarter campaign to help raise the funds for the set-up. We are working on the details now and hope to launch it in September – it will include rewards that our fans will (hopefully) go crazy over. We plan on having a grand openning party after things are up and running – with friends and family, (and any Seattle area fans that would like to attend). Of course – I’ll share pictures and stories along the way.
Every step on our journey has led us to today. We are so insanely grateful for our growing group of fans, followers, and customers that loyally support Cinnamon’s work. It’s amazing to see it continue to grow.
Leave us a comment and tell us what you think, (are we crazy?). What are your suggestions for how to do this right?
Last Sunday I was in the Lusaka Tourist market and made you a quick video.
As I wandered around I pondered how amazing it is that “location creates pricing power” is just as true in an online marketplace such as Amazon (or other online marketplaces) as it is in a small city-level ‘real-world’ marketplace in a town in Africa.
The sellers in this marketplace come from rural villages as far away as 8 hours each Sunday! The reason? They can buy an item in their village for 7 Kwacha (about $1) and sell it in the Lusaka Marketplace for $3, $4, or even $5.
Lesson for sellers: sell at the big marketplace in your industry or region, (this is true for both off-line and online sellers).
Just a quick note to let you know that Amazon currently has the Craft Business Power ebook on sale for just 99 cents until midnight on the 26th. Be sure to snag a copy before the price goes back up. And if you’ve never seen our little promo video for it – here it is:
In today’s interview I sit down with the senior statesman of online selling – Jim Cockrum. He’s a bestselling author and is ranked as one of the most trusted online marketers and the foremost expert on Selling On Amazon. We discuss the opportunity to buy items locally and resell them on Amazon for a profit. I think you’ll enjoy the interview and the resources Jim provides…(note – the Skype recorder lags for a minute at the beginning, but then it corrects itself…sorry about that!).
Let Jim give you a video overview of what you get when you join PAC:
Do me a favor and share this on Pinterest!
Final Thoughts from Jason,
I want to thank Jim again for taking the time to help educate the Make-Sell-Grow community. It’s an honor to work together with him to promote his resources and programs using his affiliate program. I hope you’ll take advantage of this opportunity!
I’m kicking off a serious of videos today – focused on the Pinterest Advertising Program. I hope you enjoy the first installment. Let me know if you have questions or comments. I’d love to hear your perspective.
Recently I sat down with Amazon seller Terah Lites to discuss her venture into the fun new world of online arbitrage – finding products and selling them on Amazon for a profit. I think you’ll really enjoy this interview:
We are so excited about the launch of the 2nd edition of Craft Business Power. It’s available in both Kindle and Paperback and we are running a special promotional price for the first week.
We also thought we’d run a fun comment contest. To enter simply respond to this post and answer the question,
“my business can become _______________.” (Tell us whatever you’d like about what your business can grow into!)
The first place winner will receive a free pass to the next Craft Business Academy which is set to start on July 1st. You can learn more here. The winner will also receive a free autographed copy of the book.
We will also pick 3 runner-up winners and they will each receive an autographed copy of the book.
The contest ends on Sunday March 15th at Midnight (Pacific).
No Purchase Necessary, void where prohibited. Yes we will ship internationally and international participants are permitted as long as this contest is not prohibited in your country. Your mileage may very.