Hi everyone,

We are super honored to have just been featured in Jeff Walker’s Product Launch Formula Workshop Series as a Case Study. We weren’t sure if our story was going to be included, so when we saw it last night – we were nervous blown away – and we realized we really should have told you about all of this before now! Sorry about that!

Here is the link to our video on the Case Studies Page…

Note: Your email address might be required – and then Jeff will send you emails. You can always opt-out, but his marketing materials are great, so we hope you learn a lot from his ongoing emails.

Act Fast: We’ve heard Jeff’s free online workshop is available until Friday night (November 18th) at midnight Pacific. After that he’ll be taking all the training videos and resources offline for 12-18 months. So if you want to see our video case study (and all the free training videos he offers – be sure to act quickly. Sorry for the short notice – this isn’t something we can control. And sorry if you’re reading this after November 19th.

On his Case Study page look for this section:

Jason and Cinnamon Miles PLF Case Study

Click Here To Watch Our PLF Case Study Video

How Product Launch Formula Changed Our Business

In case you’re not famiiar with Jeff Walker and his Product Launch Formula – ten years ago he invented a system that has become the premiere online marketing methodology. He calls it a “Product Launch Formula” – it’s a smart way to roll out a new product.

In 2009 our mentor Jim Cockrum helped us clarify our product strategy…. then in 2010 we got terrific help from Jeff’s Product Launch Formula course related to marketing our new products. Those two business decisions (what products to sell – and how to sell them) have changed our business forever!

And our total sales for our company (and charity) prove it – and I’m happy to show you the proof. Here is a chart of our total revenue… but first a few disclaimers…

Disclaimer 1: Please note – this is NOT our personal income, or “net income” this chart has nothing to do with that … this is just top level sales from our company and donations to our charity). Disclaimer 2: This is total income from a variety of income streams including my writing, teaching, and speaking, our websites, and related activities. Plus donations to our charity. I am stacking them here only for the purpose of showing the full impact. Disclaimer 3: These are our results and we have no idea whether following Jeff Walker will work out well for you – or improve your results in any way.


5 Important Things To Notice About Our Story

Lesson One: Product Choice Impacts Your Outcome: I know a lot of you reading this are just starting out, or have been selling handmade items for a long time without a big financial break-through. We know what that is like (to a degree) since for the first two years of our business we were only able to sell $1,000 a month on eBay. Those eBay sales were excruciating – and required Cinnamon to stay up till midnight sewing on a regular basis. It wasn’t sustainable – and certainly not the level of success we aspired to achieve. So when we decided to shift our product emphasis – we started to see new and exciting results. So consider what you’re selling – and if you can realistically sell 10X more in an efficient way – or would that kill you? If you can’t sell 10X more easily – then you have a product problem.

Lesson Two: Marketing Techniques Impact Your Outcome: Selling online is just like anything else – It’s a skill that is learned. When we started all we knew was how to use eBay. So we started there. We had to learn how to use email marketing, social media, ecommerce websites, and product launch methods. If you don’t ever develop the appetite for learning the marketing skills – then your ultimate outcome is going to be drastically limited. If you hate marketing – then find a partner that loves it – and offer to give them half of all your revenue – so they can focus on being your marketing person.

Lesson Three: Investing In Your Education Impacts Your Outcome: I realize there are a lot of scams on the internet. Sadly the early days had a lot of get-rich-quick schemes. But those people never last because what they are selling is garbage. But in the case of the Product Launch Formula program, it’s been around for over 10 years – and tons of people have used it successfully. I can demonstrate and share my own results from using the system (which is what we did in the video) … and there are tens of thousands of small business owners that could also give a similar testimony. I’ve met many of them – when I attended Jeff’s massive training event in Phoenix in 2014. It was amazing to hear from people of all different backgrounds – all helped by the Product Launch Formula method.

Lesson Four: Learning From Free Training When You Can Get It Impacts Your Outcome: Here is a little secret. The free training workshop that Jeff Walker offers (from now until Friday night at Midnight Pacific) is pretty much EXACTLY what is taught inside his $1,999 program. The only difference? You have limited access to it right now via the workshop videos – and that goes away in a couple days. And – in his program he unpacks each topic with TONS of videos, worksheets, examples, and related content. So you get the same thing – but in a much much more detailed way. So, if you can’t afford his full Product Lauch Formula Course – then learn as much as you can from his free workshop. Maybe it’ll revolutionize your business.

Lesson Five: Taking Baby Steps Will Impact Your Outcome: The amazing part about the age of the Internet is you can start with an idea – implement it the best you know how for free – and see if it clicks with people – and then based on the outcome – you can work to refine it from there. Decades ago the start-up phase would have cost you thousands of dollars or more. Today – the tools and training are free. Those little baby steps protect you from ruining your financial lives, making big bets, or gambling on unproven ideas. And when you’re ready to take a bigger step up – to a bigger better test of your business opportunity – you can invest money.

So if you don’t have any money, and aren’t confident in your business idea – then just watch Jeff’s free workshop videos while they’re available (until November 18th at midnight Pacific). If you have some confidence in your business ability, and some money to invest, then I highly encourage you to not only watch the free training videos, but jump into Jeff’s full training course. If you’re not happy with it – he’ll give you all your money back – so you really have nothing to loose. If you take the plunge, let me know.

Thanks for supporting Cinnamon & I on our business journey…

We truly wish you all the best on yours too …

Jason & Cinnamon

Ps. I’ve used an affiliate link to Jeff’s program in this blog post. So if you end up buying the full course, I’ll make a little money. This is called an ‘earnings disclaimer’ which is important to always use when you’re promoting products or services that can benefit you financially. But trust me when I tell you – that is not my emphasis, nor why we did our Case Study video. My hope is to encourage and support you as you Make-Sell-Grow. I hope this blog post, and Jeff’s free videos did that today!