Tag: ecommerce


Jan
2014

Pricing Principle #10 – A Good Business Has Pricing Power

categories: branding, pricing, reputation

cover 11

This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. If you likethis topic, then you can see the prior posts here. Read the introductory post to understand the purpose of this set of articles and how they came about.

————-

Principle #10: A good business has the ability to raise prices. If your business doesn’t have that ability – you might need to reconsider things.

————-

 This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here.


Jan
2014

Pricing Principle #9 – Free Is The Most Powerful Price

categories: pricing, Sell

cover 11This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. If you like this topic, then you can see the prior posts here. Read the introductory post to understand the purpose of this set of articles and how they came about.

————-

Pricing Principle #9 – Free is the most powerful price!

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]

  • Comments Off on Pricing Principle #9 – Free Is The Most Powerful Price

Jan
2014

Pricing Principle #8 – You Maximize Price Through Differentiation

categories: pricing, Sell

cover 11This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. If you like this topic, then you can see the prior posts here. Read the introductory post to understand the purpose of this set of articles and how they came about.

————–

Principle #8 – You maximize price through differentiation.

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]

  • Comments Off on Pricing Principle #8 – You Maximize Price Through Differentiation

Jan
2014

Pricing Principle #7 – Price Is Relative

categories: pricing, Sell

cover 11This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. If you like this topic, then you can see the prior posts here. Read the introductory post to understand the purpose of this set of articles and how they came about.

——————————

Principle #7 – Price Is Relative.

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]


Jan
2014

Pricing Principle #6 – Willingness To Pay Is Influenced By Time & Place

categories: branding, pricing, scarcity, Sell

cover 11This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. See the prior post, #1, #2, #3, #4, and #5 here.

Principle #6 – Willingness To Pay Is Influenced By Time & Place.

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]


Jan
2014

Pricing Principle #5 – Your Price Can Vary Depending On How Presold Your Prospect Is

categories: pricing, Sell

cover 11This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. See the prior post, #1, #2, #3, and #4 here.

Pricing Principle #5 – Your Price Can Vary Depending On How Presold Your Prospect Is. If your prospects are eagerly awaiting your new product, then you can charge a lot more than if they aren’t familiar with you or your product.

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]