Category: Etsy

Five Etsy Hacks Everyone Should Know

Hi everyone,

Last night in our Etsy Intensives webinar with Nancy Alexander she shared SOOO much good content. I quickly realized that the replay will be very helpful for me (so I can go through it slowly, hit pause, and then implement the “hacks” (or tips) that she recommends. I’d encourage you to do the same thing.

Watch The Replay Here (and learn more about her full Etsy Intensives Program).

My Reflections on The Etsy Intensives Webinar: While she was talking I tried my best to look at my Etsy shop – and evaluate what she was saying – and how I was (or wasn’t) doing compared to her recommendations. Here are five hacks (or tips) that stood out to me:

1. Etsy Search Engine Optimization:

Definition: How does Etsy serve results to people who are looking for items?

Etsy Hack Search Engine Optimization

2. Etsy Keyword Usage:

Definition: Understand, review, and write your descriptions and related text information to use Keywords and Long-Tail Keywords (Keywords that have more than 3 words) effectively. When you do – your results will show it.

Etsy Hack: Keyword use

3. Etsy Search Bar Related Terms:

Definition: Etsy begins to reveal related searches as you type. Use this information to understand what people are searching for and how to organize your keyword strategy.

Etsy Hack: Related Terms

4. Etsy Shop Description Purpose:

Definition: Use the Shop Description and “About” Information to focus on bonding with the prospect. Work to ensure they 1) Know 2) Like 3) Trust … you and your work.

Etsy Hack: Shop Description Strategy

 

5. Etsy Shop Images:

Definition: Etsy recently added the “Info Image” that most sellers still haven’t used yet. Be sure to add your logo to the Shop Info image box and your personal (smiling face) to the Shop Owner image box. Etsy uses these in various places so it’s important to add them properly so you help Etsy help you.

Etsy Hack: Shop Info Image and Shop Owner Image

 

Regardless of whether you sell a little or a lot on Etsy – I think it’s important you get these elements set up properly. As I mentioned previously, these were just my “in the moment” ‘ahas’ … as I watch the reply I’m sure I’ll get much more. Then as we go through the full course – we’ll learn even more.

I hope you enjoyed this special training session as much as I did.

Remember the closing date for Nancy’s full Etsy Intensives program is Tuesday, August 25th, at Midnight!

Jason

 

More Professional Help To Revamp Your Etsy Shop

 

Hi everyone,

This week I’m not making a newsletter (in my old school format) and instead I made you a nice collection of little graphics. I’d be thrilled if you’d pin them onto Pinterest for me! Our topic this week continues to be YOUR Etsy Shop Revamp! Yes – You Can! I’ve got five five-dollar resources for you from Fiverr.com. Well – a few require additional printing costs, but they are minimal. There isn’t ANY reason you can’t implement these ideas. And if you do they will radically upgrade your Etsy work. Let’s dive in…

Project #1 Brand Overhaul. As you know I think your brand is the most important element of your online business – so our first suggestion is to start with a brand overhaul by NJFerris.

Brand OverhaulProject #2 Facebook Fanpage. Next I’d recommend you get choiceconcepts to set you up with a wonderful Facebook Fanpage and use it as the primary way you chat with your prospects and customers.

Facebook Page done for youProject #3 – Beautiful Business Cards. Next I’d suggest you get trendy business cards made – you can include them in each package you send out from your Etsy shop!

business cardsProject #4 Beautiful Packaging Flyers. Now that you’ve got a great brand, a Facebook Fanpage, and business cards – we can move onto two more items that will really make your Etsy items stand out when people get them delivered. First, you can include an awesome retro-styled packaging flyer. Have it say something funny, kind, or meaningful. The packaging slip in your Etsy items should ROCK! And you can make that happen easily with a nicely designed packaging flyer.

retro packaging flyers

Project #5 Custom Wrapping Paper. My last recommendation is that you create custom wrapping paper. Yes you can do that easily! Simply have Pop Pop make your design – and then upload it to www.giftskins.com to complete your order! This could be used inside your Etsy package, or as traditional wrapping paper on the outside of your Etsy packages. Use it to create surprise and delight!

Wrapping PaperBonus Project #6 Etsy Power. If you haven’t picked up a copy of Etsy Power yet – be sure to snag a copy before the .99 cent promotional pricing goes away. And… a huge thank you to everyone that got a copy this last week – you helped make it a #1 bestseller on Amazon in the Home-Based Business category!

etsy power ad

Professional Help To Revamp Your Etsy Store

Screen Shot 2014-07-14 at 4.08.56 PMHi everyone, The newsletter is online. If you’d like to print a 1-page version simply click here. I’ve also included the full text below.

In this week’s newsletter I share a list of high quality (and very inexpensive) helpers that can assist you in turning your Etsy Shop into a powerful sales platform. I hope you enjoy it!

– – – – – – – – – – –

We recently sent an Etsy survey to over 1,400 of you – Over 95% of respondents said,

“Yes – I’d like help with Etsy – if it’s simple to understand and implement.”

So let’s talk about using low-cost professional help using a site I love – fiverr.com! On Fiverr people will do (almost) anything for $5. You might think – seriously that can’t be real!? But I’m here to tell you – Yes – it is!

People on Fiverr are (usually) excellent and frequently you’ll be thrilled with the outcome. (Sometimes you get a dud, but if you search for the top rated sellers – you’ll probably be very happy).

Don’t think of Fiverr like a “one-and-done” cheap labor pool. Think of it like a classifieds board where you can find and then cultivate working relationships with professionals that can help enhance and strengthen your work. You really can create a virtual team using these wonderfully talented people!

I have had fiverr “workers” that I’ve repeatedly used for five years – and they are now a predictable, faithful, familiar part of how I get things accomplished. Spend the time to find and cultivate relationships with quality Fiverr professionals and in a few months you’ll look back and be very happy you did!

Let’s look at a collection of Etsy related activities and Fiverr professionals that can help you get the job done!

Create A Logo

Does your logo look home-made? Although Etsy is a marketplace for hand-made and craft items, you need a logo that looks really legit! If your logo has been a bit of an embarrassment – get it redone!

There are lots of top ranked logo designers on Etsy – for example srishet123 is rated very highly. Use him!

Upgrade Your Etsy Site Branding

Your brand is the most important part of your online persona – and there is no barrier to having a beautiful refresh done.

For a beautiful 5-piece Etsy banner set visit: SissyFrissys on Fiverr 

etsy power adGet It On Amazon Today!

 

Upgrade Your Etsy Listing SEO

Search Engine Optimization (or listing your products in a way that makes Search Engines happy) is a key part of traffic and sales success.

Do you need an Etsy SEO Pro to help you list your items? Visit Cuteasbuttonsby on Fiverr for immediate help!

Get Professional Product Descriptions

Your product descriptions are incredibly important if you want to “close the sale”. A Good product description sells the benefits of the item, touches on the relevant features, and leaves the reader excited about the potential of owning the new product.

If you need help with a wonderfully worded Etsy product description visit Arlissa on Fiverr.

Get A Professional Photographer

Most online ecommerce sellers will tell you that the “product shot” is incredibly important to the sales process. But most rookie online sellers will say, “I don’t have an expensive camera and a good lens, so I can’t compete”.

Not anymore! You can hire a professional photographer to take your product listings for you! Visit rockinphotogrob

Get Professional Photo Editing

Want to take your own product shots but have a Photoshop expert clean them up for you? Sometimes pictures and lighting just won’t cooperate – a Photoshop whiz is needed!

You’re in luck – Sachin81 is one of the Top Rated Sellers on Etsy and will do product shot related fix ups. Visit him on Fiverr at Sachin81. Have him remove unwanted background elements, make the background nice and white, get the picture’s sharpness and contract upgraded – the list is endless.

Get A Professionally Written Bio

It is very hard to write about yourself (for most modest people). But your “About Me” biographical information needs to be super good and interesting to engage with prospective buyers. In fact, your “origin story” is one of the key aspects of creating a powerful brand.

You can get a beautifully written bio done by a professional by using nystrele on Fiverr. He is a Top rated seller on the site!

Get Etsy Power!

In Etsy Power we reveal an important collection of 12 principles for helping you take your Etsy sales higher! Get it today!

 

Jason & Cinnamon

 

 

 

Etsy Power – 12 Proven Principles For Etsy Sellers

 

Hi everyone,

Etsy Power v2This week instead of writing the newsletter I spent the time compiling Etsy Power – I hope you don’t mind.

What’s inside Etsy Power? It’s the 27 page Etsy Survey YOU helped me complete a few weeks ago – plus a nice collection of related articles – these are things I’ve previously written that I reworked a bit to fit this context. When you put it all together it is a nice intro to Etsy.

If you’re a faithful reader of this blog, then you’ll have probably seen almost all of this content before – but you DON’T have it in a concise, easy to read format like this PDF or the ebook version. So I hope you find it helpful.

I’ve uploaded it here as a PDF file, (grab it for free).

Get It On Amazon: I’m also adding it to Amazon as a Kindle ebook so you can get it that way too. That version will cost .99 cents. I’ll share the link when it’s ready.

I would LOVE to have you leave me an Amazon review if you enjoy it.

All the best,

Jason

Etsy Power Survey Results

 

Hi everyone,

The newsletter is online and this week it’s a special 27 page report outlining the Etsy Power Survey results! We hope you enjoy it. survey cover

Click Here To Get The Full Report

Jason & Cinnamon

P.S. last week I told you about my new book project Income Power and I’m excited to let you know that this week, (from the 23rd to the 29th), you can get it for just .99 cents and also get another 19 ebooks completely free! Yeah, it’s an amazing offer that I hope you take advantage of – simply visit the book bundle on Amazon here.

 

 

Get My New Book Plus 19 More For Just 99 Cents!

(Limited time offer through June 29th)

Screen Shot 2014-06-23 at 11.11.36 PM

 

Etsy Power, The Survey

Hi Everyone,

This week we’re mixing it up a bit and instead of me writing the newsletter – I thought I’d ask YOU to write the newsletter. The topic? Etsy! To participate simply fill out the survey and hit, “Finish Survey” button. Then (to enter the book giveaway) leave a comment on this blog post saying you completed it. I’ll choose one participant and send them a paperback copy of Instagram Power! I’ll post the results next week!

Etsy Overview From Inc. Magazine

Hi everyone,

In case you haven’t seen it, the April cover story in INC. Magazine is all about Etsy! The key take-aways:

1. Etsy sold $340 Million in goods last year.

2. The average Etsy seller made less than $800 on the site last year.

3. There are 400,000 Etsy sellers now.

4. The jury is out on whether you can make significant money on Etsy.

Here is the link to the article:

http://www.inc.com/magazine/20110401/can-rob-kalin-scale-etsy.html

And here is the video they made:

Tell us what you think about Etsy! We are eager to understand how it is working for each of you. Jason is working on a new report/webinar called, “Etsy Income Explosion – How To Grow Your Business Beyond The Etsy Platform” and we are curious if it will be helpful to you, and/or what your main issues are related to growing your business.

Cinnamon