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We love Instagram because it’s the first truly mobile (smartphone) based social media tool. It has over 400 million users and is a great way to share with your followers. At Liberty Jane Clothing we have over 7,000 Instagram followers and Jason has several thousand followers as well. You can buy Instagram Power on Amazon!
We used Youtube to launch Liberty Jane Clothing in 2008 and today we have over 16,000 subscribers and over 3 million video views. You can see how we use Youtube here, and buy a copy of Youtube Marketing Power on Amazon.
Recent Blog Articles…
Signaling in an Ebay auction – what it is and why it matters
As a bidder what you do has meaning behind it. You don’t reveal your intentions publically. So other people can (try to) interpret your intentions by observing how you behave. Signaling is a term that describes how a bidder, (or auctioneer) reveals their...The Price Discovery Game and why managing information is critical
What is an auction? One way to look at it is as a “Price Discovery Game”. Nobody knows what the final price will be, and together you’re all committing to participate in the process to find out. The more information that is revealed to bidders, the stronger their bids...10 things you can do to draw a crowd for your Ebay auction
Here are some important actions you should take to draw as many people into the crowd as possible: 1. Find the right time. Usually Sunday evening is considered the best Ebay traffic time. But some categories are different, you’ve got to test things to see what’s best...The 6 participants in every Ebay auction, are you paying attention to all of them?
There are six participants in any competitive auction: 1. Ebay: (how could we forget them?). They’ve made a lot of the rules, right?! They are always there at everyone auction. Break rules and they’ll become an active part of the drama. 2. You: (the auctioneer)....Drawing a crowd for your auction, make it a top priority…
the larger the crowd of honestly interested potential bidders, the more bid action you’ll see and the higher final bid price you’ll achieve. Why is this always true? The single most important reason to have a crowd is going to sound like a cliché, but it’s not....Auction Pricing and social proof…and my rant about buy-it-now pricing
People will pay what other people paid Re-read that sentence slowly and let me unpack it. People (the newly arriving crowd) will pay…what people (the happily leaving crowd) paid. If the newly arriving people enter the scene and they see, (and believe), that the...The digital touch, longer versus shorter descriptions, and why it matters
Physically touching an item is the single most important component of buying according to shopping expert Paco Underhill. (author of “Why We Buy”). When marketing goods online, your pictures and written descriptions become a proxy for the physical act of...Sewing Skills…
Let’s talk about quality sewing skills. Let’s face it, just like most people are average, most hand-made Ebay and Etsy items are average. That’s just a fact. But what makes something average versus awesome? Is your work less impressive than others? If so,...The 2 types of Ebay Shoppers, and how to write for each
I consider Ebay to have 2 types of shoppers/bidders. (I realize this is a simplification of the situation, but generally, it’s true). They are: Bargain Hunters and Treasure Hunter. Bargain Hunters: People looking for a: Familiar commodity that they need or want....9 Ways to increase your credibility to bidders, which one are you neglecting?
As an Ebay seller, your credibility matters tremendously, if you’re going to get prices higher than the average auctioneer. If you want to get a ’fair market price’ for the digital camera you are listing, fine, just depend on your Ebay seller rating, and the wisdom of...
