Last night in our Etsy Intensives webinar with Nancy Alexander she shared SOOO much good content. I quickly realized that the replay will be very helpful for me (so I can go through it slowly, hit pause, and then implement the “hacks” (or tips) that she recommends. I’d encourage you to do the same thing.
My Reflections on The Etsy Intensives Webinar: While she was talking I tried my best to look at my Etsy shop – and evaluate what she was saying – and how I was (or wasn’t) doing compared to her recommendations. Here are five hacks (or tips) that stood out to me:
1. Etsy Search Engine Optimization:
Definition: How does Etsy serve results to people who are looking for items?
2. Etsy Keyword Usage:
Definition: Understand, review, and write your descriptions and related text information to use Keywords and Long-Tail Keywords (Keywords that have more than 3 words) effectively. When you do – your results will show it.
3. Etsy Search Bar Related Terms:
Definition: Etsy begins to reveal related searches as you type. Use this information to understand what people are searching for and how to organize your keyword strategy.
4. Etsy Shop Description Purpose:
Definition: Use the Shop Description and “About” Information to focus on bonding with the prospect. Work to ensure they 1) Know 2) Like 3) Trust … you and your work.
5. Etsy Shop Images:
Definition: Etsy recently added the “Info Image” that most sellers still haven’t used yet. Be sure to add your logo to the Shop Info image box and your personal (smiling face) to the Shop Owner image box. Etsy uses these in various places so it’s important to add them properly so you help Etsy help you.
Regardless of whether you sell a little or a lot on Etsy – I think it’s important you get these elements set up properly. As I mentioned previously, these were just my “in the moment” ‘ahas’ … as I watch the reply I’m sure I’ll get much more. Then as we go through the full course – we’ll learn even more.
I hope you enjoyed this special training session as much as I did.
Remember the closing date for Nancy’s full Etsy Intensives program is Tuesday, August 25th, at Midnight!