This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. If you likethis topic, then you can see the prior posts here. Read the introductory post to understand the purpose of this set of articles and how they came about.

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Principle #10: A good business has the ability to raise prices. If your business doesn’t have that ability – you might need to reconsider things.

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 This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here.