So we recently wrote an article about how to get a nice logo made. You might be wondering how official trademarks work, and how you go from where you are now, to an ‘official’ registered trademark. Great question. It’s a question we had to investigate and learn about too, and you might want to as well. There is a process, and it’s outlined nicely on the Fashion Law Blog. Rather than re-phrase the article, we’ll just share the link here. If you have aspirations of going from ‘home-made’ to a formally recognized brand, then follow these 4 simple steps outlined in their article.

Ah, for those of you who are putting this all together – then YES it’s probably wise to start the entire Naming/Branding effort with one simple question in mind – “Can I formally register this name as a Trademark, or does somebody else already own it?”. Going thru the 4 steps in this process will help answer that question. Obviously it would be a waste of time to create and launch a name and logo, only later to discover that someone else already has a legal claim to it.

Let us know how we can be of help!

Jason/Cinnamon

Let’s talk logos. A logo is important for a few reasons:

1. If done well it conveys professionalism.
2. If done really well it conveys deep meaning.
3. Overtime your customers see it as a symbol of all they think and feel about YOU and your work.

I know what you’re thinking – ‘oh man another thing that I need to figure out’. The good news is that there are online tools that can help you. And if by chance you think the ‘big boys’ have this all figured out – you should realize they don’t. For example, GAP just went thru an epic screw up, which should comfort all of us – they’re human too. If you haven’t heard about this GAP fiasco, you can read this article by Marka Hansen, the GAP President. Then read the second article about how the logo change was a huge disaster.

http://www.huffingtonpost.com/marka-hansen/the-gaps-new-logo_b_754981.html

http://www.huffingtonpost.com/2010/10/12/gap-gets-rid-of-new-logo_n_759131.html

Okay, so how do YOU get it right and check this important issue off your list. Here is exactly what we did to get our logo, and 2 resources you can use.

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