Hi everyone,

Last Sunday I was in the Lusaka Tourist market and made you a quick video.

As I wandered around I pondered how amazing it is that “location creates pricing power” is just as true in an online marketplace such as Amazon (or other online marketplaces) as it is in a small city-level ‘real-world’ marketplace in a town in Africa.

The sellers in this marketplace come from rural villages as far away as 8 hours each Sunday! The reason? They can buy an item in their village for 7 Kwacha (about $1) and sell it in the Lusaka Marketplace for $3, $4, or even $5.

Lesson for sellers: sell at the big marketplace in your industry or region, (this is true for both off-line and online sellers). 

Enjoy the sites and sounds of Lusaka:

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