Hi friends,

I’m kicking off a serious of videos today – focused on the Pinterest Advertising Program. I hope you enjoy the first installment. Let me know if you have questions or comments. I’d love to hear your perspective.

Ps. If you want to go deeper with Pinterest Marketing be sure to visit my blog www.marketingonpinterest.com and get a copy of the bestselling book of all time on the topic of Pinterest Marketing – Pinterest Power!

9 Comments on Pinterest Promoted Pins Walk-Through Video One

  1. Thank you Jason. This all new to me. I have started using pinterest and it is interesting to see what potential it has for craft businesses.

  2. Sounds like this’ll be an interesting experiment..

    • Thanks Robin – yeah – I’m really excited about it, (sneak preview – the 2nd test is going really well!!)…

  3. Hi Jason,
    I came across you via the interview you did several years ago on Tim Reid’s Small Business Big Marketing podcast.
    Love your stuff & info, so thanks for being so generous sharing it out.

    Just a thought from this video:
    I suspect the person interested in Income Power (young, cash challenged) is going to be a very different animal to one interested in making doll dresses (young girls?)or even learning how to set up a craft business (older females?).
    Is the targeting for these people greatly different in terms of the keywords or say gender, or do you just use a standard format of things you do regardless of the subject matter?

    • Hi Arn,

      Happy to be of help.

      You raise a good question. The targeting is completely different.

      The way to think about it is – I have two universes I play in – and they intersect at one spot. The first universe is doll enthusiasts/doll clothes makers and buyers. I’m the marketer behind the scenes for that and We market to them via the Liberty Jane Clothing site and social media accounts. My second universe is work-from-home entrepreneurs – operating in the craft niche. We serve about 3,200 of them with our patterns. A work with them via this blog and a Make-Sell-Grow Facebook group. I write all my books for them (or at least with them in mind). These groups overlap as they buy our patterns from Pixie Faire for different reasons – one group buys B2C for personal use. The other group buys B2B as a resource for their business.

      So all that to say – this test I’m running this week is to my 2nd universe. In the upcoming weeks I’m going to begin testing with the first universe (focusing on doll clothes patterns) and reveal how those tests work too. I’ll do those under our Liberty Jane Clothing / Cinnamon Miles Pinterest account. Clear as mud?

      Again, good question – I’ll be sure to explain this in the upcoming videos in this series.

      Jason

  4. Just wanted to say thanks for all the awesome information you share & the books you have written. I am so glad I stumbled upon you and Cinnamon.

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