Month: January 2014


Jan
2014

FREEBIE FRIDAY – CRAFT PRICING POWER

categories: ebooks, pricing

 

FREEBIE FRIDAY

Tomorrow, (1-31-14), our latest ebook Craft Pricing Power – 12 Proven Pricing Principles For Small Business Owners will be free on Kindle! Be sure to grab a copy.

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We would be incredibly grateful if you’d leave your highest & best review on Amazon in support of this ebook. Reviews help launch new ebooks in important ways. When books get good reviewed on Amazon – they get additional visibility and new customers are willing to take a chance on them. So if you wouldn’t mind taking a moment to leave a review – that would be a huge help.

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Jan
2014

Announcing Craft Pricing Power

categories: polls, pricing

[Special Update: The winners of our comment contest are Rachel B. and Rebecca C. – they have just been informed via email. Congratulations!].

We are thrilled to announce the launch of our new ebook Craft Pricing Power!

Why We Did This Project

craft pricing title cover contest

We did this project because in a December 2013 poll our (awesome) partners said that pricing was the #1 issue they needed help with – so we decided to jump into this fun topic.

We blogged about each of the pricing principles here on MSG and asked for comments and feedback. Then we asked everyone to vote on a title and cover option.

The results showed that people overwhelmingly liked the title “Craft Pricing Power”, and while it was closer – they also liked the bold & clean design of cover option #1.

Final Cover Art Choice

cover 11

Ultimately we went with a version of cover option #1 that we modified in several ways. First, we removed the red accent color and went with a blue that Cinnamon helped me pick.

We also went with “Craft Pricing Power” instead of “Online Pricing Power“. Most of the comments in our survey stated that people liked the craft focused title more than the generic “Internet” title.

How We Got 12 Principles

In the final writing process we also broke a couple of the pricing principles down a bit and clarified things so there were ultimately 12 principles in the final version of the ebook. We added new content to each chapter too. The final ebook version is longer and more complete than the original blog posts.

Secret 13th Pricing Principle

We also added a secret bonus at the end of the book – a 13th principle that we didn’t blog about or mention on the book cover. It is a really powerful lesson on pricing that you’ll want to read about. It has to do with a powerful concept called “charm prices”.

Get A Free Copy

We’d love to have you snag a free copy. The book is available right now on Amazon as an ebook with the $.99 cent price. That is the lowest price Amazon allows. But we have five promotional dates picked when it will be free. The dates are:

  • Monday, Janaury 27th
  • Friday, January 31st
  • Friday, February 28th
  • Friday, March 28th
  • Friday, April 25th.

You’ll notice that the free promo dates are the last Friday of the month. We’ll continue to do that for the near future. So check back in May, June, Juy, and August. It will most likely be free on the last Friday of those months too.

Read It Anywhere

Don’t forget, you can read Kindle books on any computer, tablet, or smartphone, find out how here. You don’t need a Kindle.

Help Wanted: Amazon Reviews

We would be incredibly grateful if you’d leave your highest & best review on Amazon in support of this ebook. Reviews help launch new ebooks in important ways. When books get good reviewed on Amazon – they get additional visibility and new customers are willing to take a chance on them. So if you wouldn’t mind taking a moment to leave a review – that would be a huge help.

Thanks Again

Thanks again for helping us work on this book project. We do all of our writing to help you – our amazing Liberty Jane Partners – we hope this new resource is a big help. We are honored to serve you.


Jan
2014

ebook Cover Comment Contest & Poll

categories: Photography, polls

Hi everyone, We are really excited about our new ebook for crafters, artisans, and small business owners. Want to help us decide on the cover and final title? Give us your feedback and win a chance to get all five of our paperback books, plus a seat in the February Design Academy.

COVER OPTION #1
COVER OPTION #1

Cover & Title Poll:

Tell us what you think is better – option #1 or option #2 – by participating in the poll below. Cover Option One: The “Internet Pricing Power” option – (with white, red, and black). Cover Option Two: The “Craft Pricing Power” option – with denim and a design that generally matched Craft Business Power.

Comment Contest

To enter the comment contest – leave a comment with your feedback on this post. In your comment, answer the question, “I like Option, [insert option], because, [insert reason].

Awesome Prizes

Two lucky winners will be chosen at random and receive a tons of great prizes. Including,

COVER OPTION #2
COVER OPTION #2

A copy of five books,

(That’s more than a $60.00 value).

Plus, free access to the February Design Academy.

That’s a $79 value. [If you win and you’re already enrolled in the February Design Academy, you’ll be refunded the amount you’ve already paid – so your participation is free.]

No purchase necessary, void where prohibited.

The winner will be chosen at random on January 26th, 2014.

Give Us Your Feedback

Not only is this a comment contest – it’s also a chance to get your feedback about our new books title and cover art. We know that “Pricing” was the #1 issue that our Liberty Jane Partners expressed concerns with when we recently asked them. So we want to make sure we’re presenting this information in a way that appeals to craft business owners. Let us know what you think.


Jan
2014

Pricing Principle #10 – A Good Business Has Pricing Power

categories: branding, pricing, reputation

cover 11

This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. If you likethis topic, then you can see the prior posts here. Read the introductory post to understand the purpose of this set of articles and how they came about.

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Principle #10: A good business has the ability to raise prices. If your business doesn’t have that ability – you might need to reconsider things.

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 This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here.


Jan
2014

Pricing Principle #9 – Free Is The Most Powerful Price

categories: pricing, Sell

cover 11This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. If you like this topic, then you can see the prior posts here. Read the introductory post to understand the purpose of this set of articles and how they came about.

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Pricing Principle #9 – Free is the most powerful price!

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]

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Jan
2014

Pricing Principle #8 – You Maximize Price Through Differentiation

categories: pricing, Sell

cover 11This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. If you like this topic, then you can see the prior posts here. Read the introductory post to understand the purpose of this set of articles and how they came about.

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Principle #8 – You maximize price through differentiation.

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]

  • Comments Off on Pricing Principle #8 – You Maximize Price Through Differentiation

Jan
2014

Pricing Principle #7 – Price Is Relative

categories: pricing, Sell

cover 11This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. If you like this topic, then you can see the prior posts here. Read the introductory post to understand the purpose of this set of articles and how they came about.

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Principle #7 – Price Is Relative.

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]


Jan
2014

Pricing Principle #6 – Willingness To Pay Is Influenced By Time & Place

categories: branding, pricing, scarcity, Sell

cover 11This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. See the prior post, #1, #2, #3, #4, and #5 here.

Principle #6 – Willingness To Pay Is Influenced By Time & Place.

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]


Jan
2014

Pricing Principle #5 – Your Price Can Vary Depending On How Presold Your Prospect Is

categories: pricing, Sell

cover 11This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. See the prior post, #1, #2, #3, and #4 here.

Pricing Principle #5 – Your Price Can Vary Depending On How Presold Your Prospect Is. If your prospects are eagerly awaiting your new product, then you can charge a lot more than if they aren’t familiar with you or your product.

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]


Jan
2014

Pricing Principle #4 – Align Pricing & Business Goals

categories: goal setting, pricing, Sell

cover 11This is a continuation of our Pricing Power – 10 Proven Pricing Principles posts. See theprior post, #1, #2, and #3 here.

Pricing Principle #4 – You’ve Got To Align Pricing & Business Goals.

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]