Let’s talk logos. A logo is important for a few reasons:
- If done well it conveys professionalism.
- If done really well it conveys deep meaning.
- Overtime your customers see it as a symbol of all they think and feel about YOU and your work.
I know what you’re thinking – ‘oh man another thing that I need to figure out’. The good news is that there are online tools that can help you. And if by chance you think the ‘big boys’ have this all figured out – you should realize they don’t. For example, GAP just went thru an epic screw up, which should comfort all of us – they’re human too. If you haven’t heard about this GAP fiasco, you can read this article by Marka Hansen, the GAP President. Then read the second article about how the logo change was a huge disaster.
http://www.huffingtonpost.com/marka-hansen/the-gaps-new-logo_b_754981.html
http://www.huffingtonpost.com/2010/10/12/gap-gets-rid-of-new-logo_n_759131.html
Okay, so how do YOU get it right and check this important issue off your list. Here is exactly what we did to get our logo, and 2 resources you can use.