Hi everyone,

Hopefully by now you’ve realized that effective photography is a real key to our selling strategies. And once you have effective photography, you can repurpose your pictures to add ‘wow’ to your Ebay listings, or other selling pages. Here are three things we like to do:

1. Animoto! Animoto lets you turn still pictures into an interesting movie with sound and effective visuals. Best of all, it’s free and very easy to use. If you export your Animoto video into Youtube, then you can embed it into your auction listings.

2. Photobucket, (Okay we don’t really love Photobucket as a tool, but we like what it does for us, and we haven’t been willing to change to another photo sharing tool, if you have  a recommendation, please share it). Anyway, with Photobucket, you can upload pictures, then embed them in your auction listing. This makes your inclusion of LOTS of pictures totally free. We generally add 3 or 4 pictures via Ebay, then add more via Photobucket.

3. Quotes! Don’t assume that your watchers or bidders will go look at your previously sold items, and /or any feedback you might have received. Include your best quotes in your listings! This is called ‘social proof’ and it’s a very powerful. This is ‘old-school’ WOW.

If you have suggestions for adding ‘wow’ let us know. If you have questions about any of these suggestions, let us  know.

2 Comments on 3 Ways To Add “WOW” To Your Descriptions

  1. Hi, great question. Here are the steps…Sorry to be honest the best way to answer is to really show you via screencast, so you can watch us do it, but we can’t get that figured out…so I’ll just type the steps…

    1. Go get a photobucket or other photo hosting account.

    2. Upload the photos that you want to add to your Ebay listing to photobucket. After it’s uploaded select, “copy HTML”. (So the picture image is now copied to your clipboard – well actually it’s the HTML code, but whatever.)

    3. Go into Ebay and begin creating a new listing.

    4. Find the spot where you want to add your photobucket picture. Then, (at the top of the description text box you’ll see it say ‘standard view’ or ‘html’. Switch to the html view.

    5. It will look overwhelming visually, but don’t worry. Just scroll down until you find the spot where you wanted to add the photobucket picture. (look for the text above or below the spot where you want to include it as a way to figure out where you are in the description).

    6. When you’ve found the spot, hit the ‘enter’ key one time to create a line break. Then paste the photobucket HTML by hitting Control + V (for paste). You’ll see the photobucket HTML code pop in.

    7. No switch back to the ‘standard view’ of your description, and you’ll see your new Photobucket picture where you wanted it. You can resize it, or center it as needed.

    8. If you messed up. Just start over. It takes a while to learn this trick, but once you have it figured out. It’s easy.

    Again, if we can get a screencast tool working, we’ll walk you through it via video post.

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