cover 11This is a continuation of our 10 Proven Pricing Principles articles. If you missed the first principle, (You Need A Pricing Strategy), read about it here.

Pricing Principle #2 – There Are No Winners In A Price War!

[ This post has been truncated so that the full collection of pricing principles can be placed on the Kindle platform as Craft Pricing Power. For the spring of 2014 you can download it for free on the last Friday of every month. Get it here. ]