Simple Advertising That Works 12 Time Tested Principles

Hi everyone,

This week I have a free training for you focused on how to do simple advertising that works. It’s a about 20 minutes – and it’s completely free. I hope you enjoy it! I’d love to hear your feedback, either here on the Make Sell Grow blog, or in our thriving Make-Sell-Grow Facebook Group that now has over 3,000 people.

Posted in Advertising

Three Aspects Of A Great Partnership

Hi everyone,

In this week’s video I discuss 3 powerful aspects of a great partnership and ask the question,

“Do you believe in the power of partnerships to grow your business?”

I hope so!

Posted in screencasts, Uncategorized

Auction Listing Secrets

Hi everyone,

In this week’s video I discuss 4 reasons we love auctions – and 4 strategies we use to get a good outcome. This isn’t a technical walk-through (HTML and such) but it’s an overview of the listing process we use. I hope you give auctions a try!

Posted in Auctions

6 Step Photography Tutorial Video

Hi everyone,

Today I’m sharing one of the videos from our Craft Business Academy. I think you’ll really enjoy it. I’d encourage you to consider jumping into our next Craft Business Academy course. It is schedule for July, but I’m considering offering it in March if there is enough interest.

Get tons of tutorials, tips, and techniques:

Get a used Canon 300D Listings On eBay:

Get a 50MM Portrait Lens Listings on Amazon:

I’d love to hear your tips for Product Photography – just add them as a comment.


Posted in Photography

Pricing Nerd Resources

Hi everyone,

In this video I give you a walk-through of my “Pricing Nerd, Yes I Am” Pinboard.

Be sure to visit my collection – it includes some fantastic resources including:

  • 22 Pricing Strategies That Work
  • Etsy: How to calculate your expenses
  • The Science Of Pricing Infographic
  • How To Price Homemade Crafts
  • Psychological Pricing Explained
  • Price Elasticity explained video
  • Differentiating through Pricing video
  • How to handle price objections
  • Great pricing advice from the King Of Copy
  • The “Right Price” article
  • The complete guide to freemium business models
  • Charlie Munger on Pricing Power
  • Warren Buffett on Pricing Power
  • Introduction to Pricing lecture notes, (University of Delaware)
  • Cheaper Prices Don’t Help You Build Goodwill article
  • 3 Pricing mistakes article
  • Seth Godin – The 2 Reasons You’re Not Getting What You’re worth
  • The 9 Laws of Price Sensitivity and Consumer Psychology
  • Malcolm Gladwell on Grey Poupon Pricing (video)
  • Hal Varian (Google Guru) on Competition (video)
  • The art and science of pricing article

If you need help with pricing strategies – be sure to visit the pinboard at:

Posted in pricing

When To Build A Website Vs. Selling On Marketplaces

Hi everyone,

This week I connected with a website expert, Diana Ratliff and asked her all about when (or if) to shift from marketplaces to selling on your own site. We discussed Amazon, Etsy, eBay, and more!

Posted in websites

Printrbot 3D Printing Entrepreneurship

Hi everyone,

Recently I met up with Jerry Siegel and he told me how he uses a Printrbot 3D printer to make items – then sells them on Amazon! Wow. What an interesting way to make-sell-and grow-a-business. I hope you enjoy this interview, (sorry the audio isn’t great).

Posted in Grow, Sell Tagged with: ,

A Big Enough Why

goal setting: a big enough why

Goal setting: a big enough why. I took this picture while we were on our 20th anniversary get away at Monterey

I have a quick and simple question for you today…

Here’s the context: I have the joy of knowing a lot of successful online marketers and sellers. Hearing their stories is always a blast! This week we’re on vacation in Northern California and Cinnamon and I went to dinner with a husband and wife team that is very successful at selling on Amazon. We also brought someone who wants to learn that business and eventually make a career change. So toward the end of the dinner the successful online seller says,

“To succeed at this you need to think hard about why you are doing it. If you have a big enough ‘why’ then you’ll have the drive to stick with it and become successful. If you don’t have a big enough why, then you’ll try it and stop when it gets hard.”

Wow. That’s some powerful advice.

So my question for you is: Do you have a big enough why?

Your 2015 business goals will be achievable if you have a big enough why.

When we started our online business in 2008 we wanted to make extra money. That was an okay “why” at first. But after a few years of Cinnamon running the business while I was at work everyday, we realized our little business could eventually allow me to retire from my 9-5 job. So for the last several years that was our “why”. We dreamed, planned, and worked with that goal in mind. As I write this I’ve been officially “unemployable” for 11 months and 28 days. I retired from my 9-5 career on January 1, 2014 and our little business made that possible. This year has been amazing, fun, and like a year-long vacation. We traveled to Africa in support of our charity project, and took the kids on fun smaller vacations to places like Santa Cruz.

Now it’s time for us to think about our ‘why’ again and dream a bigger dream. We have several very big “whys” that we are starting to focus upon – and as they become seated more deeply in our hearts and minds, our motivation to press forward will take another big leap forward.

I’d love to hear about your “why” – feel free to leave a comment below and share about what motivates you to build and grow your online business.

Posted in goal setting

Creating Powerful Goals For 2015 – A Product Stacking Worksheet

Hi everyone,

In this week’s video I walk you through a worksheet designed to help you brainstorm your 2015 product sales goals. I’ve also included the worksheet below as a PDF file so you can download it and print it out.

Finally, if you’d like my personal help implementing these things – considering jumping into our January Craft Business Academy course! You can learn more about it here.


Screen Shot 2014-12-15 at 5.50.49 PM

I’d love to know what you think – is this worksheet helpful? What goals do you have for 2015?

Posted in goal setting, Product Stacking

Product Stacking Video Two

Hi everyone,

In this video I share 9 brainstorming strategies for Product Stacking as well as several worksheets that you can use. Let me know what you think!

Posted in Product Stacking, Uncategorized